Partners

Partners | Who, why and how to join #30days30waysUK

The short answer is LRFs, Cat 1 and 2 responders, affiliated organisations; legal duty to communicate with the public under the Civil Contingencies Act; #30days30waysUK works!

The long answer, however, is much more interesting. It is part of the story of the shaping of emergency risk communication via social media for preparedness:

The knowledge and capacities of governments, professional response and recovery organisations, communities and individuals to effectively anticipate, respond to, and recover from the impacts of likely, imminent or current hazard events or conditions. For instance, installing early warning systems, identifying evacuation routes and preparing emergency supplies. (UNISDR 2017, PreventionWeb)

Since 2015, 30days30waysUK partners come from a wide range of sectors as our partner lists (twitter) show. This includes civil society, charitable organisation and NGOs, education, business and others in addition to the multi-agency LRFs that are made up of local public services, the emergency services, local authorities, the NHS, the Environment Agency and many others.

The role of Local Resilience Forums entails many legal duties which include assessing local risk, publish local risk registers, maintain emergency plans and to inform and communicate with the public. Building ‘resilience’ has become a buzzword, meaning many things to many people, but that diversity, while perhaps confusing to some is also a real strength and asset, especially when it comes to pro-active preparedness which concerns everyone.

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PARTNER SPOTLIGHT AWARDS

Awards

To recognise and celebrate the fantastic contributions from organisations taking part in #30Days30WaysUK, we will be running a weekly Partner Spotlight Award throughout the campaign.

Each week, the award will highlight a partner who has demonstrated outstanding engagement, whether through creative content, strong community reach, collaboration, or impactful messaging aligned with the campaign themes.

How it works -Winners will be selected weekly by the expert panel taking part in the Friday podcast sessions.The chosen partner will be announced and showcased during the live podcast, giving an opportunity to highlight their work and share best practice with others.Selection will be based on:

Creativity and innovation
Engagement with audiences
Alignment with campaign messages
Contribution to building resilience and preparedness

Recognition -Each winning organisation will receive:

A digital badge to use across social media, websites and communications
A feature in the weekly podcast
Promotion across #30Days30WaysUK channels

This title can be used during the campaign and in future years as a mark of their commitment to supporting preparedness and community resilience.

The Partner Spotlight Awards are designed to celebrate success, share inspiration, and encourage wider participation. By showcasing great examples each week, we hope to support learning, collaboration and continued engagement across the campaign.

Find out more here - 30 Days 30 Ways UK Partner Awards 2026.pdf

IMPACT

Measuring Success

Measuring success is rarely straightforward. However, thanks to open source analytics, e.g. google, twitter, facebook and TAGs, this has become a lot easier. Our annual reports show how the campaign reaches wide audiences, creating public awareness, engagement and interaction across the UK in England, Scotland, Wales and Northern Ireland (‘publications’ section about us). Relaunching the 2013 ‘How prepared are you’ survey longitudinally will hopefully provide additional insight into household preparedness.

Uptake growth has been impressive over the years with a 2019 twitter reach of 12.5 million thanks to over 650 partners contributing on an entirely voluntary basis. Plans are under way to strengthen and evolve this further. We share our approach freely with all that are interested to join and/or run their own local campaigns based on best practise. Collaboration takes place via email, video/conference calls, Resilience Direct and via

practitioners networks such as the Emergency Planning Society.

Joining #30days30waysUK is easy

The campaign runs live every year throughout September. You are welcome to join, participate and shape your social media messages anytime and throughout the year. Preparedness and resilience are a ‘group sport’, a race where everybody wins all the time.

Join us for this year’s #30days30waysUK. Simply access, adopt and adapt the linked resources throughout this site and all campaign materials via about us.